About B2B Marketing Excellence – professional development courses and social networking community for B2B and B2G marketers to explore the intricacies of B2B marketing.

• About B2B Marketing Excellence -
• What is B2B Marketing? - B2B Marketing and B2C marketing compared by branding strategies and the Six P’s of marketing: Product, People (target), Positioning, Pricing, Promotion and Place (sales/distribution).
• What is B2G Marketing? - B2G marketing compared to B2C by branding strategies and the Six P’s of marketing: Product, People, Positioning, Pricing, Promotion and Place.
• Marybeth Fraser - Bio of Marybeth Fraser: co-founder, B2B Marketing Excellence. Expertise in B2B and B2G marketing communications, branding, PR and strategic planning.
• Dana Theus - Bio of Dana Theus: co-founder, B2B Marketing Excellence. Expertise in B2B marketing, social media, PR, product marketing, and partnership development.

Marketing training and education courses for B2B and B2G marketing professionals. Custom agency training available.

• Corporate Training & Custom Courses - Advanced marketing training and education for marketing team staff. Help your staff become the expert’s expert. Free access to B2B Expert’s Forum.
• Course Catalog -
• Brand Strategy - How B2B & B2G brand strategy to connect the dots between branding and company performance. Register online.
• Product Marketing -
• Marketing Communications -
• Sales Enablement -

Marketing Partners of B2B Marketing Excellence receive discounts on B2B marketing courses. See if your organization is a partner or become a partner.

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