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Sep 18, 2008

Product Marketing: The 'Art and Science' of Market Success

Master the essentials of B2B and B2G product marketing - including positioning, launch planning and pricing - to ensure your companys competitiveness and financial success.

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How to be a B2B marketing expert? Hang out with experts!

The best B2B and B2G marketers have a solid understanding of fundamental marketing principals and then network like crazy with peers to learn the nuances of selling different products and services into specific industry segments.

B2B Marketing Excellence is about providing practical information, tools and community to support us all on our career marketing paths in the business and government marketplaces. Join the B2B Expert’s Forum for free access to these great opportunities and resources:

Stay current with in-depth blog analysis not available to the public on topical B2B and B2G marketing news
Access and contribute to a wiki resource of helpful resources, best practices and lessons learned in functional and vertical specialties
Network with your personal profile page and directory of Forum members
Special Access to updated B2B Marketing Excellence’ methodology and template library (for course alumni only)

Plus - For a limited time, new subscribers receive a special price coupon worth $50 deducted from the price of any B2B Marketing Excellence course.

Note: Forum will go live soon, but you will receive your coupon worth $50 immediately upon registration.

For a limited time, B2B Expert’s Forum members receive a member’s only special price coupon worth $50 deducted from the price of any B2B Marketing Excellence course!